Bright/white enough not to look drab. Just heavy enough not to feel cheap. Measures out at a perfect 8 1/2x11. Retains ink and pen; useful for long-term storage. Works well in a power-outage and in the presence of strong magnetic fields. Accepted at government agencies everywhere. Not the most expensive paper, but not the cheapest either. Just good enough to tell people you care about how you spend your money, but that good-looking documents are a priority to you.